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Services marketing : , people, technology, strategy / by Lovelock, Christopher H. Publication: Boston, MA : Pearson, 2011 . 248 p. : 29 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Services marketing : , people, technology, strategy / by Wirtz, Jochen. Publication: New Jersey : World Scientific, 2016 . xvii, 784 p. : 29 cm Date:2016 Availability: Copies available: AUM Main Library (1),
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Services marketing : , people, technology, strategy / by Lovelock, Christopher H., Publication: New Jersey : World Scientific, 2022 . xvii, 665 p. : 29 cm. Date:2022 Availability: Copies available: AUM Main Library (1),
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